About How To Beam
- Cassie Feldman
- Jun 14, 2020
- 1 min read
Updated: Jun 15, 2020
The Wellness industry LOVES a good trend. I mean, who doesn't? But between their anti-gluten fixation, alternative milk exploration, coconut oil, morning routine and jade roller addiction, I can literally never keep up. The lack of clarity around each trend bothers me. I want to know more. It seems like each wellness site I read contradicts each other. It shouldn’t be too hard to know how to be well but I always feel like I am drowning in a sea of semi coherent recommendations.
In How to Beam I am going to pick a trend and dig a little deeper, examining what the industry is telling us, why the industry is telling us this, who the industry is telling and what the science says. I want to have a discussion and think about why I am being told to drink almond milk. I want to know the different point of views. People will have different experiences with each topic, but it is important to me that we think critically about the why behind what we are being told.
How to Beam is an ode to science, simplicity and quality over quantity.

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